Former Vice President Joe Biden admitted Thursday that the Democrats failed to win the 2016 presidential election in part because they neglected to focus on the middle class.
“This is the first campaign that I can recall where my party did not talk about what it always stood for, and that is how to maintain a burgeoning middle class,” he said at an event at the University of Pennsylvania, as reported by The Hill.
“And the truth of the matter is you didn’t hear a single solitary sentence in the last campaign about that guy working on the assembly line making 60,000 bucks a year and a wife making $32,000 as a hostess in a restaurant and they’re making 90 grand and they’ve got two kids and they can’t make it and they’re scared,” the former vice president went on.
He was dead right.
According to an election study conducted by the Wesleyan Media Project, only a meager 25 percent of failed Democrat presidential nominee Hillary Clinton’s campaign ads even mentioned policies, let alone policies that might positively affect the middle class.
Even worse, 90 percent of her ads targeted GOP nominee Donald Trump over his personality versus his own policy prescriptions, all of which were centered on helping boost the economy and thus working-class Americans.
“In stark contrast to any prior presidential cycle for which we have Kantar Media/CMAG data, the Clinton campaign overwhelmingly chose to focus on Trump’s personality and fitness for office (in a sense, doubling down on the news media’s focus), leaving very little room for discussion in advertising of the reasons why Clinton herself was the better choice,” the project explained.
In contrast, Trump “provided explicit policy-based contrasts, highlighting his strengths and Clinton’s weaknesses,” only at times focusing on her actual personality.
Apparently, Clinton thought that merely talking endless garbage about a man whom many Americans perceived as their peer would do the trick. She thought wrong, as many lower-middle class voters ultimately decided to turn their backs on her, according to The New York Times:
[I]t’s clear that large numbers of white, working-class voters shifted from the Democrats to Mr. Trump. Overall, almost one in four of President (Barack) Obama’s 2012 white working-class supporters defected from the Democrats in 2016, either supporting Mr. Trump or voting for a third-party candidate.
It also did not help that she wound up lambasting all of Trump’s working-class supporters as a bunch of worthless “deplorables.”
Newsmax: Joe Biden: Hillary, Dems Didn’t Reach Out to Middle Class in Election
CNN: Why the white working class ditched Clinton
Washington Free Beacon: Biden Hits Clinton for Ignoring Middle Class During Election
Nor did it help that Clinton championed things the middle class generally dislikes, including transgender bathrooms, illegal immigration, and Black Lives Matter.
The former secretary of state had a choice last year. She could have either focused her attention on the middle class Americans who make up the bulk of this nation, or she could have catered to a select few groups that, while loud and annoying, do NOT represent America.
Unfortunately for her, she opted for the latter.