Dunkin’ Donuts is scrapping more items from its menu only months after a dozen doughnut flavors were cut.
The coffee and doughnuts chain announced this week that it would be taking ten more items off the menu, starting immediately in some parts of the country.
The menu changes are starting in New England and upstate New York, according to Food & Wine, but will soon spread nationwide.
Fox News reports:
The coffee chain has revealed that ten menu items will be getting axed, starting today. The announcement comes nearly four months after Dunkin’ Donuts eliminated a dozen doughnut flavors in stores across the nation.
[…] The move to a smaller menu is hoped to result in “faster, more accurate service and a more consistent consumer experience from store to store,” a statement from Dunkin’ Donuts said, Food & Wine reports.
[…]The news comes on the heels of Dunkin’ Donuts’ announcement that the chain will no longer be using artificial dyes in their products.
The items slated to be removed from the menu are listed below.
• Turkey Cheddar Bacon Sandwich
• Ham & Cheddar Sandwich
• Tuna Salad Sandwich
• Chicken Salad Sandwich
• Big N’ Toasted Breakfast Sandwich
• Angus Steak & Egg Breakfast Sandwich
• Strawberry Banana and Tropical Mango Smoothies
• Peach, Caramel, and Mocha unsweetened flavor shots
Food & Wine reports that several flavors of bagels, muffins and cream cheese will also be removed.
These items will be eliminated nationwide by March.
A Dunkin’ Donuts statement said that the smaller menus will offer “faster, more accurate service and a more consistent consumer experience from store to store.”
The menu changes eliminate several sandwiches. The company appears to be rolling back on some moves made to distinguish itself from other coffee shops.
From Food & Wine:
Over the years, the company had periodically expanded its menu beyond the doughnuts-and-coffee core, in particular by adding sandwiches with the goal of attracting customers during the lunch and afternoon hours.
The company has long sought to be considered in the same league as McDonald’s and Subway, rather than just in competition with the likes of Starbucks and Krispy Kreme Doughnuts. Last summer, Dunkin’ even removed “Donuts” from the name of some stores, in an effort to reposition itself as a specialist in more than just doughnuts.
Dunkin’ Donuts intended to test out the new name in Pasadena, California, renaming stores “Dunkin.”
The Federalist Papers reported on the change here.
“While we remain the number one retailer of donuts in the country,” a company statement read at the time, “as part of our efforts to reinforce that Dunkin’ Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as ‘Dunkin.’”
According to Nation’s Restaurant News, the name change might have been part of larger redesign slated for this year.
Whatever the coffee chain says about “faster, more accurate service,” it seems they’re moving back toward their traditional menu options of coffee and doughnuts.
Be sure to let us know what you think of the changes in the comments section below.