One of the National Football League’s biggest advertising partners standing by the embattled entertainment organization despite its support for players who engage in anti-American protests has been Ford. The major auto manufacturer most likely believes — and not without reason, sadly — that it’s simply too big to be in serious danger of an appreciable number of former fans translating their anger at the NFL to declining sales of Ford vehicles. But that doesn’t mean there aren’t any consequences for their decision.
Automotive News reports that Ford’s statement that it “respect[s] individuals’ rights to express their views, even if they are not ones we share” was not enough to satisfy the Bossier Parish Sheriff’s Office in Louisiana, where Sheriff Julian Whittington has released online a letter, which you can read in its entirety here, the office sent to Ford announcing they were cutting ties with the dealership and encouraging other law enforcement departments to stop purchasing their police vehicles from them:
“Ford has been a part of American history, and has stood for American values,” he wrote. “However, the recent events surrounding the NFL, its players and their audacity to thumb their collective noses at the American Flag, the American military as well as their obvious disdain for the profession of law enforcement in general; forces me to take a stand” […]
Whittington said the sheriff’s office would not do business with Ford “as long as Ford sides with these who have no regard for the men and women who protect and serve this great nation.”
The sheriff’s office has roughly 300 vehicles in its fleet, including personal watercraft and a riot tank, according to a spokesman. Most of those, however, are patrol vehicles: Ford Police Interceptors, based on the Explorer crossover and Taurus sedan, and Transit van prisoner transport vehicle. The office also uses some Chevrolet SUVs and Dodge pickups […]
“It is my hope that this letter will cause you to encourage Ford Motor Co. to change their advertising choice and cease to support the NFL with advertising dollars until the NFL leadership demands its players show proper respect for our nation’s colors,” Whittington wrote […]
“We can no longer stand idly by and allow the fabric of this country to be dismantled,” he wrote.
Ford did not respond to Automotive News’ inquiry for comment on the BPSO’s decision or for just how many advertisers Ford has lost over their decision to stand by the NFL.
This is fantastic, and exactly the stand more and more people need to be taking. One of the most welcome aspects of the sheriff’s stand is the way it puts a critical reminder front and center. The NFL, the mainstream media, the Left, and even some #NeverTrump/Beltway “conservatives,” have spent weeks pushing the notion that kneeling during the National Anthem was a protest against general, unspecified “racial injustice” — a rewriting of history meant to make the kneelers as harmless and sympathetic-sounding as possible.
But this letter puts front and center the simple fact that the kneelers had a specific target in mind all along: America’s police. And not just a handful of bad actors; the kneeling’s core premise is that police murders of innocent blacks are widespread and protected on an institutional level.
Thank God for the leadership of the Bossier Parish Sheriff’s Office. Here’s hoping more police departments and sheriff’s departments across the country follow their lead.
Hat Tip: Zero Hedge