Over just one month of player, coach, and owner protests of the flag and kneeling for the National Anthem, the NFL has gone from America’s sport to the least liked of top professional and college sports, according to a new poll.
From the end of August to the end of September, the favorable ratings for the NFL have dropped from 57 percent to 44 percent, and it has the highest unfavorable rating – 40 percent – of any big sport, according to the Winston Group survey provided to The Washington Examiner.
Worse for football, which was already seeing lower TV ratings and empty stadium seats, the month of protests and complaints about them from President Trump drove core fans, men 34-54, away, showing just how out of touch the NFL at large are with their base.
The Winston Poll found that the attitude of those fans went from an August rating of 73 percent favorable and 19 percent unfavorable to 42 percent favorable and 47 percent unfavorable, a remarkable turn against the sport.
According to the poll analysis, “More critically for the NFL, the fall off in favorables occurred among important audiences. Among males, NFL favorables fell 23 percent, going from 68 percent to 45 percent. In looking at a more specific audience, males 34-54, NFL favorables fell 31 percent, going from 73 percent to 42 percent. Among this group the NFL has a surprising negative image, as it went from +54 percent in August to -5 percent in September.”
In August, baseball was just a few points above the NFL and had the highest favorables at 61 percent favorable to 13 percent unfavorable.
The Winston Poll was of brand images for the NFL, Major League Baseball, the National Basketball Association, and college football and basketball. It was of 1,000 registered voters and taken August 29-30 and then again September 28-29.
According to the Winston Poll, every category of NFL fan saw a drop in support from August to September.
What do you think about the dramatic change, are you one of those whose support has dropped? Let us know in the comments section!