In a new ad that attempts to chronicle the immigrant experience of Adolphus Busch, Budweiser created a situation that, whether they intended to or not, pushed an obvious straw-man argument about immigration.
Ad Age wrote:
The ad, which was shot in New Orleans, traces Mr. Busch’s journey from Germany to St. Louis. He faces insults as he enters America. “You are not wanted here. Go back home,” one man yells in a scene that seems especially relevent amid today’s politcal climate. He survives a boat fire and slogs through the mud as he enters St. Louis. At the end, he is shown having a beer with AB InBev co-founder Eberhard Anheuser as he shares with him notes for how to create Budweiser.
AB InBev in the press released stated the ad will begin Budweiser’s “year-long ambition-inspired platform” that will “celebrate those who live life on their own terms and never back down.”
The press release issued includes a statement from Steven Busch, the great-great-grandson of Adolphus Busch. “Adolphus would be proud to know we are continuing to celebrate his legacy and his relentless pursuit to create the most iconic beer brand in the world,” he said. “It’s an honor to follow in his footsteps in the beer business. He lived the American dream and his perseverance, hard work and unwavering commitment to quality laid the foundation for the success of Budweiser and this great company.”
“This commercial shows the start of Budweiser’s journey, and while it is set in the 1800’s, it’s a story we believe will resonate with today’s entrepreneurial generation — those who continue strive for their dreams,” a press release from Ricardo Marques, Anheuser-Busch InBev‘s VP for Budweiser, read.
“When Budweiser told us they wanted to celebrate those who embody the American spirit, we realized the ultimate story lived within their own brand history,” Anomaly Global Chief Creative Officer Mike Byrne said. “Adolphus Busch is the hero of the Anheuser-Busch American dream story, which makes him the perfect protagonist.”
Could the ad possibly have nothing to do with the current discussion about immigration? Perhaps, although it seems extraordinarily unlikely.
Given Budweiser’s previous forays into political commentary and agenda pushing (remember the Amy Schumer/Seth Rogen ad?), it’s not surprising.
If the ad was in fact an attempt to push a political agenda, as it almost undoubtedly is, it is one hell of a straw-man.
First, it’s wonderful to celebrate those who came to this country legally, assimilated, and followed our laws.
Second, it is absurd to make such a comparison about modern America to the America of the 1800’s.
Finally, you cannot celebrate legal immigrants and at the same time look the other way about illegal immigration, which is a slap in the face to those who did it the right way.
Hollywood and the media are notorious for pushing things like this ad that are meant to subtly indoctrinate people into their agenda.
I’d dare say this was an attempt to make it seem as if President Donald Trump and those who support him are anti-immigration instead of the truth — those who push the Left’s agenda are anti-American.
The ad subtly puts the image out there that the way some treated immigrants centuries ago is the same as today, and that if the U.S. hadn’t let Mr. Busch in, he wouldn’t have built the iconic brand.
The ad showed Mr. Busch being told he wasn’t wanted here, as if those who were concerned about immigration were just terrible people, without showing the other side such as those who lost their jobs or found their wages depressed because of it. Apparently just like today, their stories don’t matter.
The reality is that respecting law and order does not make you anti-immigrant, but refusing to do so does do one thing — it makes you anti-American.
We need to make sure, first and foremost, that any immigration policy protects and benefits the American people. If we don’t make sure of that, none of the conversation will matter because America won’t be a country anyone wants to come to. I’d argue that’s what many Leftists would like to see happen out of hatred for this country and also so that they can work to fundamentally transform it.
The problem is that there won’t be anything to fundamentally transform if the Leftists have their way.