Ultra Right CEO reveals ‘record-breaking’ sales on limited-edition beer can featuring Trump’s mugshot
Ultra Right, a beer brand that emerged as a traditional alternative to Bud Light after it’s advertising debacle with trans influencer Dylan Mulvaney, witnessed a staggering half a million dollars in sales within just 12 hours following the launch of a special edition can showcasing the historic mugshot of former President Trump.
This notable photograph of a former president was taken in August, following Trump’s indictment in Georgia on 13 charges concerning his alleged attempts to challenge the outcome of the 2020 presidential election in the state.
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Seth Weathers, CEO of Conservative Dad’s Ultra Right Beer, acted promptly after the circulation of Trump’s mugshot, introducing a limited-edition collector’s can. This move was seen by many as a bold statement against the charges leveled at the former president, who has expressed intentions to run again in 2024.
Speaking to FOX Business, Weathers remarked that the sales were tantamount to over five tractor loads of cans. The entrepreneur characterized this launch as “the most sought-after collector beer can in American history.”
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“We anticipated a positive response for these collector cans, but the overwhelming enthusiasm has been beyond our expectations,” Weathers stated in a press release exclusively shared with FOX Business.
Ultra Right, an American beer company that launched in the wake of Bud Light’s partnership with a transgender influencer, has released limited-edition cans called “Conservative Dad’s Revenge” featuring former U.S. President Donald Trump’s mugshot. pic.twitter.com/8A3ZuFhdBv
— Old School Eddie (@Old_SchoolEddie) September 15, 2023
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He further projected sales reaching upwards of $2M by Sunday midnight, marking the end of the special edition can’s availability.
A commendable ten percent of the sales proceeds from this Trump-inspired beer will be channeled towards the legal defense of the Georgia Republican Party and the David Shafer Legal Defense Fund.
“From the moment of launch, the reception has been extraordinary,” said Weathers. “Having amassed over $1 million from beer and related merchandise sales, we’re proud to contribute more than $50,000 to the legal defense of the Georgia Trump electors and the Georgia Republican Party. Conservative Dad’s Ultra Right Beer remains committed to supporting core American values and is actively countering the undue vilification of American patriots.”
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Following its debut in April—prompted by a widespread boycott of Bud Light due to a controversial partnership with Mulvaney, Ultra Right has consistently gained traction, crossing the million-dollar sales mark in a mere two weeks since its introduction.
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