Recent data analysis conducted by grilling website cookoutnews.com for the Fourth of July holiday revealed surprising trends in beer preferences across the United States, presenting a challenge for once-dominant brand, Bud Light.
In the map compiled by cookoutnews.com, depicting state-by-state beer favorites, Bud Light and other Anheuser-Busch offerings were conspicuously missing.
Notably, not a single state displayed a preference for Bud Light during the Fourth of July festivities.
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Historically, Bud Light held the position as America’s top-selling beer for two consecutive decades.
However, the brand has recently seen a significant decrease in sales, with an uninterrupted decline spanning 11 weeks. The sales figures recorded just prior to the Fourth of July marked the most pronounced dip yet.
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Contrasting with Bud Light’s slump, brands such as Modelo and Coors Light are witnessing a surge in popularity.
NEW: Glass bottling plants for Bud Light are closing down as the boycotts against the beer brand continue.
The Ardagh Group is closing down their two plants “due to slow sales with Anheuser-InBev,” putting over 600 people out of work.
“Because of Budweiser no longer selling the… pic.twitter.com/u5HlO6ah4a
— Collin Rugg (@CollinRugg) July 3, 2023
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According to the data provided in the map, Modelo Especial now holds strong appeal across the southern half of the United States, stretching from California to Florida.
Interestingly, the Pacific Northwest showed no particular allegiance in beer preference, aligning with regional expectations.
In Pennsylvania, home of Yuengling, the brand emerged as the top choice. Miller Lite, on the other hand, seems to be gaining traction across multiple states.
Here’s the map via Outkick:
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What makes this data even more interesting is take a look at what the most popular beer brands by state map looked like just a few short pre-Mulvaney months ago:
Most popular beer by state according a a PR agency.https://t.co/kftO84OjcW pic.twitter.com/sI4wOMxPQn
— Marc (@MeltzVegas) April 5, 2023
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As they say, get woke go broke and that certainly seems to be the case for Bud Light. Wokeness combined with extremely poor management.
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Here’s the complete tally of the most popular beer brands by state:
Modelo Especial – 12 states
Coors Light – 11 states
Miller Lite – 11 states
Yuengling – 8 states
Michelob Ultra – 8 states
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The mapping exercise by cookoutnews.com relied on Twitter data and keyword searches.
Joe Rogan just went OFF on Dylan Mulvaney
“You have this mentally ill person who’s an attention whore… ‘365 days of womanhood’…on a Bud Light can…” pic.twitter.com/JwvBAmDRcK
— Graham Allen (@GrahamAllen_1) July 3, 2023
The Fourth of July, it seems, was not as celebratory for Bud Light as it may have hoped. The unfolding shift in beer preferences presents an intriguing study for market watchers and industry insiders alike.
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RELATED: After Appearing in New Bud Light Commercial NFL Star Gets Roasted: ‘Looks Desperate for Money’
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