Retail Giant Kohl's Goes Totally Woke, "Another Company Needing Bud-Lighting"

Retailer Kohl’s is the latest company to come under fire for its “woke” products, joining the ranks of Target and Bud Light.

The company is being criticized for selling LGBTQ clothing for infants, just in time for Pride Month in June.

Kohl’s is offering onesies featuring the LGBTQ pride flag, including the “Baby Sonoma Community Pride Bodysuit Set,” priced at $9.99.

The product’s description emphasizes the celebration of living authentically and unapologetically, both during Pride month and throughout the year.

The onesie, available for infants as young as 3 months, features images of adults and children marching with an LGBTQ flag.

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Looks like Kohl’s didn’t learn a thing from Bud Lite and Target pic.twitter.com/qRzlmepW4B

— End Wokeness (@EndWokeness) May 28, 2023

The outrage on social media has been palpable, with users expressing their discontent.

One user tweeted, “Kohl’s with the PRIDE BABY clothes… stop targeting children, it’s gross. #BoycottTarget was the beginning, here’s another to add to the list.”

Another user echoed the sentiment, stating, “Another woke corporation who feels it’s okay to sell children’s clothing with adult sexual preferences on them – hey @Kohls, we are looking at you. Go woke go broke mother ph***ers.”

A third user simply wrote, “Another Company needing Bud-lighting.”

This controversy follows a recent incident involving Dylan Mulvaney, an Instagram personality who identifies as a woman.

Mulvaney, who has 1.8 million followers, posted a video on April 1, expressing gratitude for Bud Light’s partnership.

The brand had created a special can featuring Mulvaney’s face to commemorate the 365th day of their womanhood.

However, Bud Light’s association with Mulvaney seems to have had a negative impact on its market value.

Kohl’s is pushing LGBTQ Pride for literal babies pic.twitter.com/SzoHSXGp4n

— End Wokeness (@EndWokeness) May 28, 2023

According to a report from Investor’s Business Daily, Anheuser-Busch InBev, the parent company of Bud Light, has seen its market value plummet by a staggering $15.7 billion since April 1.

Analysts predict a potential 12% to 13% decline in annual volume due to this fallout.

The repercussions have not been limited to Bud Light alone. Anheuser-Busch’s stock has experienced an 11.9% drop since April 1, while Molson Coors Beverage’s shares have risen by 20%, leading to an additional market value of over $2.2 billion for Molson Coors.

JPMorgan analysts forecast a potential 12% decrease in U.S. beer volumes for Anheuser-Busch this year.

This trend of backlash against companies promoting LGBTQ-themed products for children has also affected retail giant Target, which lost $10 billion in market capitalization over ten days.

Target faced criticism for its LGBTQ Pride displays, including transgender-friendly clothing items for children.

As companies navigate the complexities of social issues, controversies like these highlight the challenges they face in balancing inclusivity with the concerns of certain consumers.

The impact on their market value serves as a reminder of the influence consumer sentiment can have on businesses.